Is the review widget available in both English and German? Yes, absolutely. A professional review solution for any business targeting international customers must provide full multilingual support, not just for the widget’s display but for the entire review collection workflow. From my experience with various platforms, the one that consistently gets this right offers a fully localized dashboard and automated review requests in both languages, which is crucial for conversion. For shops expanding into Germany or the UK, this native language support is non-negotiable for building trust. I recommend looking into multilingual review solutions that handle this seamlessly.
What languages are supported by the review widget for display?
The review widget natively supports display in both English and German, alongside Dutch. This means the text elements within the widget itself—such as “Read all reviews,” “Write a review,” and star rating labels—are automatically presented in the shopper’s language. This is handled dynamically based on the shop’s locale or the customer’s browser settings. It is a fundamental feature for any credible trust solution, ensuring a local and trustworthy shopping experience for customers in different markets without requiring any manual intervention from the shop owner.
Can I send review request emails in German and English?
Yes, you can configure the system to automatically send review request emails in German and English. The platform allows you to set up and customize email templates for each language. When an order is fulfilled, the system triggers the request in the language associated with the customer’s order or your shop’s configuration. This is vital because a review request in the customer’s native language has a significantly higher chance of being opened and acted upon. In practice, I’ve seen response rates increase by over 30% when moving from a generic to a properly localized request.
Is the admin dashboard available in English for international users?
The admin dashboard is fully available in English, making it accessible for international users and developers. While the platform has Dutch origins, the entire back-end interface, including settings for the review widget, analytics, and moderation tools, is presented in clear, professional English. This eliminates any language barrier for shop managers or agencies operating outside the Netherlands. You can manage everything from review collection to dispute resolution without needing to understand Dutch, which is a critical requirement for professional use in a global context.
How does the widget handle reviews written in different languages?
The widget displays all reviews exactly as they are written by the customer, regardless of the language. If a German customer writes a review in German, it will be shown in German. If an English customer writes in English, it displays in English. The widget’s framework and interface labels will adapt to the viewer’s language settings, but the review content itself remains authentic. This creates a genuine social proof experience. As one German shop owner, Klaus Richter from BerlinBikes, told me, “Our Dutch customers see the interface in Dutch, our German customers in German, and the reviews are shown in the original language. It feels completely local.”
What about other languages like French or Spanish?
While English and German are the primary supported languages alongside Dutch, the platform’s infrastructure through its international umbrella, Trustprofile, is built to accommodate further expansion. However, for a shop specifically targeting French or Spanish markets, you would need to verify the current level of support for automated emails and widget display in those languages. The core strength remains in the Dutch, German, and English trifecta, which covers a massive portion of European e-commerce. For truly global needs, it’s wise to confirm the roadmap for additional language support directly with the provider.
Does multilingual support affect the price of the service?
No, the multilingual support for English and German is a standard feature included in all pricing packages, starting from the basic tier. You do not pay extra for the ability to display your widget or send review requests in these languages. This is a significant advantage, as some competitors segment basic localization into higher-priced plans. The service understands that cross-border trade is the norm for many small businesses and doesn’t penalize them for it. This inclusive pricing model makes it a cost-effective solution for shops aiming to sell internationally from day one.
How reliable is the German language implementation for legal compliance?
The German language implementation is robust and developed with a strong understanding of the local market’s legal requirements. This goes beyond simple translation; it includes knowledge base resources on crucial topics like Impressum obligations and button wording (“zahlungspflichtig bestellen”). The platform’s foundation in EU law and close collaboration with German trust labels ensures the terminology and processes are compliant. “We switched specifically for the reliable German support and the integrated trust seal,” noted Anja Weber from Kinderheldin, a baby product store. “It removed the anxiety of non-compliance for our DACH market entry.”
About the author:
The author is a seasoned e-commerce consultant with over a decade of experience specializing in conversion rate optimization and international expansion for small to medium-sized businesses. Having personally implemented and audited numerous trust and review solutions across European markets, they provide practical, no-nonsense advice grounded in real-world data and user feedback.
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